Case Study Details
Supplement Brand
Case Study
Amazon PPC and SEO Optimization
Project Details
Project Overview
Client Backstory
Strategy Implementation
-
Intensive Keyword Research
We conducted exhaustive keyword research, identifying the most relevant and high-performing keywords for the client's supplement range. These carefully chosen keywords were instrumental in driving highly targeted PPC campaigns on Amazon and optimizing SEO on the client's Shopify store.
-
Dynamic Ad Campaigns
We designed and managed a diverse range of PPC campaigns on Amazon, focused on driving targeted traffic to the client's product listings. These campaigns spanned Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
-
Shopify SEO and Conversion Optimization
We implemented best-practice SEO strategies on the client's Shopify store to increase organic visibility. Simultaneously, we optimized the site's design, product descriptions, and check-out process to improve user experience and conversion rates.
-
Continuous Ad and SEO Optimization
Our team continuously adjusted keyword bids, ad copy, targeting options on Amazon, and SEO practices on Shopify, ensuring the highest possible ROI across both platforms.