As an eCommerce consultancy with 45 years of combined experience and offices in London and New York, Sellerscourts has helped countless sellers optimize their Amazon product listings. One essential skill for successful Amazon sellers is knowing how to add a variation to an existing Amazon listing. In this blog post, we’ll walk you through the process step by step, making it easy to add variations on Amazon and boost your sales potential.
Why Add Variations to Your Amazon Listing?
Adding a variation to an existing Amazon listing allows you to offer multiple options for a single product, such as different sizes, colors, or materials. This not only provides your customers with more choices but also helps consolidate your product listings, making it easier for shoppers to find and compare your products.
Step-by-Step Guide: How to Add a Variation to an Existing Amazon Listing
Here’s a comprehensive guide on how to add a variation to an existing Amazon listing:
Step 1: Check if Your Product Supports Variations
- Before you can add a variation, make sure your product category allows for variations. You can find this information in the Amazon Seller Central Help Center under “Product Variations.”
Step 2: Create a Parent-Child Relationship
- To add a variation to an existing Amazon listing, you must first establish a parent-child relationship between the main listing (parent) and the new variations (children).
- Log in to your Amazon Seller Central account.
- Navigate to “Inventory” and then “Manage Inventory.”
- Find the product you want to add a variation to, and click “Edit.”
- In the “Offer” tab, scroll down to the “Variations” section.
- Select the “Variation Theme” that best describes the differences between your product variations, such as size, color, or material.
- Save your changes.
Now that you have set up the parent listing, it’s time to create the child listings.
Step 3: Create Child Listings
- In the “Manage Inventory” section, click on “Add a Product.”
- Search for and select the same product category as the parent listing.
- Fill in the required product information, making sure to input the details specific to the variation you’re adding.
- In the “Offer” tab, scroll down to the “Variations” section.
- Choose the same “Variation Theme” you selected for the parent listing.
- Input the parent SKU in the “Parent SKU” field.
- Save your changes.
- Repeat this process for each variation you want to add to the existing Amazon listing.
Step 4: Link the Child Listings to the Parent Listing
- Once you’ve created all the child listings, you need to link them to the parent listing.
- Go to the “Manage Inventory” section of your Amazon Seller Central account.
- Find the parent listing and click “Edit.”
- In the “Variations” tab, click “Add Variations.”
- Select the child listings you want to link by checking the boxes next to their SKUs.
- Click “Add Selected” to link the child listings to the parent listing.
- Save your changes.
- Now, when customers visit your parent listing, they will see the different variations available and can easily choose their preferred option.
Tips for Optimizing Your Amazon Listing with Variations
- To make the most of your product variations, consider the following tips:
- Use high-quality, clear images for each variation to help customers visualize their options.
- Ensure your product titles and descriptions accurately describe each variation.
- Monitor your inventory levels to avoid running out of stock for any of your variations.
- Regularly review your sales data to determine which variations are performing best and consider discontinuing underperforming options.
- Conclusion
Learning how to add a variation to an existing Amazon listing is a valuable skill that can help you streamline your product listings, offer more options to your customers, and ultimately increase your sales. By following this step-by-step guide, you can easily add variations on Amazon and optimize your listings for success.
At Sellerscourts, we understand the intricacies of selling on Amazon and have helped countless businesses build successful brand stores. If you need assistance with your Amazon listings or have questions about adding variations, don’t hesitate to contact us. With 45 years of combined experience and offices in London and New York, our team of experts is ready to help you grow your eCommerce business.
