Introduction

Amazon’s Small and Light program is designed to help sellers offer fast, affordable shipping for small, lightweight products that sell at high volumes. As an Amazon agency with 45 years of combined experience, Sellerscourts is here to guide you through the ins and outs of this program and help you leverage its benefits to boost your sales and profitability in 2023. In this comprehensive blog post, we will cover the key aspects of the Small and Light program, including its benefits, eligibility requirements, and enrollment process.

Understanding the Small and Light Program

Amazon’s Small and Light program is a fulfillment option that allows sellers to offer Prime shipping on eligible products, with reduced fulfillment fees compared to the standard FBA program. This program is specifically designed for small, lightweight products that have a high sales velocity, making it an attractive option for sellers looking to optimize their shipping costs and improve their profit margins.

Benefits of the Small and Light Program: The Small and Light program offers several advantages for sellers, including:

Lower fulfillment fees: By participating in the Small and Light program, sellers can take advantage of reduced fulfillment fees, which can result in increased profit margins and more competitive pricing for customers.

Prime shipping: Products enrolled in the Small and Light program are eligible for Prime shipping, making them more appealing to Amazon’s extensive base of Prime members.

Enhanced customer experience: With fast, affordable shipping and the convenience of Amazon’s customer service and returns handling, the Small and Light program can help improve your customers’ overall experience and lead to higher customer satisfaction and loyalty.

Eligibility Requirements

To participate in the Small and Light program, your products must meet the following requirements:

Size and weight: Products must have a packaged weight of 15.9 ounces (450 grams) or less, and the longest side must not exceed 16 inches (40.6 cm).

Price: The selling price must be under $7 (or the local currency equivalent).

Sales velocity: The products should have a high sales velocity, typically moving at least 25 units per week.

Condition: Products must be new and comply with Amazon’s product listing policies.

Enrolling in the Small and Light Program: To enroll your eligible products in the Small and Light program, follow these steps:

Sign in to your Seller Central account and navigate to the Small and Light enrollment page.

Review the program requirements and fee structure to ensure that the program is a good fit for your products.

Submit your eligible products for enrollment by providing the required product information, including ASINs, dimensions, and weights.

Prepare and ship your products to the designated Small and Light fulfillment center, following Amazon’s guidelines for packaging and labeling.

Managing Your Small and Light Inventory: Once your products are enrolled in the Small and Light program, it’s essential to monitor your inventory levels and replenish stock as needed to maintain product availability and avoid stockouts. Use Amazon’s inventory management tools to track your inventory levels and receive notifications when it’s time to reorder.

Monitoring Your Small and Light Performance: To evaluate the success of your participation in the Small and Light program, regularly review your sales data and performance metrics in Seller Central. Analyze your sales velocity, fulfillment fees, and customer feedback to determine whether the program is having a positive impact on your business and make any necessary adjustments to optimize your results.

Conclusion:

Amazon’s Small and Light program can be a powerful tool for sellers with high velocity, lightweight products. By taking advantage of the program’s benefits, including reduced fulfillment fees and Prime shipping eligibility, you can boost your sales and profitability in 2023 and beyond.

As an Amazon agency with 45 years of combined experience, Sellerscourts is here to help you navigate the complexities of Amazon’s various programs and optimize your business for success. By understanding the ins and outs of the Small and Light program and following the guidance outlined in this blog post, you’ll be well on your way to maximizing the potential of your high velocity products on the world’s largest online marketplace.

Remember to stay updated with industry trends, changes in the Amazon marketplace, and new features introduced by the platform. Continuously refining your strategies and leveraging the benefits of programs like Small and Light will ensure that your brand stays ahead of the competition and maintains a strong presence on Amazon.