Introduction:

Amazon PPC (Pay-Per-Click) advertising is a powerful tool for driving sales and increasing visibility on the platform. One of the most popular and beginner-friendly types of PPC campaigns is the auto campaign. With 45 years of combined experience, Sellerscourts, an Amazon agency with offices in London and New York, is here to guide you through the process of creating and managing effective Amazon PPC auto campaigns in 2023. In this blog post, we’ll explore the benefits of auto campaigns, how to set them up, and best practices for managing them for optimal results.

The Benefits of Amazon PPC Auto Campaigns

Amazon PPC auto campaigns offer several benefits, including:

• Ease of setup: Auto campaigns require minimal input from the seller, making them ideal for those new to PPC advertising.
• Keyword discovery: Auto campaigns help identify new, high-performing keywords for your products.
• Broader reach: Auto campaigns can target a wider range of search terms, increasing your product’s visibility.

Setting Up an Amazon PPC Auto Campaign

To create an Amazon PPC auto campaign, follow these steps:

a. Log in to your Amazon Seller Central account and navigate to the Advertising tab. b. Click on “Campaign Manager” and then “Create campaign.” c. Select “Sponsored Products” as the campaign type. d. Choose “Automatic targeting” and enter a campaign name, start date, and end date (optional). e. Set your daily budget, keeping in mind that a higher budget can lead to more ad impressions and clicks. f. Create an ad group and select the products you want to advertise. g. Set your default bid, which is the maximum amount you’re willing to pay for a click on your ad.

Managing Your Amazon PPC Auto Campaigns for Optimal Results

a. Monitor Campaign Performance: Regularly review your auto campaign performance, focusing on metrics like clicks, impressions, click-through rate (CTR), cost per click (CPC), and advertising cost of sales (ACoS). Use this data to identify areas for improvement and adjust your bids or daily budget accordingly.

b. Refine Your Bids: Adjust your default bid based on the performance of your auto campaign. If your ACoS is too high, consider lowering your bid. Conversely, if your ACoS is within your target range and you want to increase visibility, consider raising your bid.

c. Negative Keywords: Regularly review your auto campaign’s search term report to identify irrelevant or low-performing keywords. Add these keywords as negative keywords to prevent your ads from appearing for those search terms, reducing wasted ad spend.

d. Transfer High-Performing Keywords to Manual Campaigns: Identify high-performing keywords from your auto campaign and transfer them to a manual campaign. This allows you to have more control over bids and target specific keywords more effectively.

e. Test Different Ad Creatives: Experiment with different ad creatives, such as images and product titles, to determine which combination yields the best results for your auto campaign.

Continuously Optimize Your Amazon PPC Auto Campaigns

Successful Amazon PPC auto campaigns require ongoing optimization and monitoring. Continuously refine your bids, daily budget, negative keywords, and ad creatives to improve your campaign’s performance and achieve your desired ACoS.

Conclusion:

Amazon PPC auto campaigns can be a powerful tool for driving sales and increasing visibility on the platform. By following the best practices outlined in this blog post, you can create and manage effective Amazon PPC auto campaigns in 2023 and beyond. With the expert guidance of Sellerscourts, an Amazon agency with 45 years of combined experience, you’ll be well-equipped to navigate the complexities of Amazon advertising and achieve success on the platform.

Remember, the key to successful Amazon PPC auto campaigns lies in continuous optimization and monitoring. By regularly reviewing your campaign performance, refining your bids, adjusting your daily budget, and testing different ad creatives, you can maximize the return on your advertising investment and grow your Amazon business in 2023 and beyond. Sellerscourts is dedicated to helping you navigate the ever-evolving Amazon marketplace and achieve success. By staying informed about the latest tools, trends, and best practices, you can stay ahead of the competition and maximize your results.